Skip to content
Contact
SaaS "Text & Data" Mining Tool

KeyExplorer

An analysis tool that captures the characteristics of "interested individuals" (analysis targets = fans, defectors, etc.) to deepen customer understanding.

mv_key-explorer@2x

KeyExplorer is ideal to address
your challenges

  • Time-consuming to analyze data and create reports
  • Open-ended responses and customer feedback not fully utilized
  • Marketing activities not based on customer insights

 

You can conduct quick and in-depth analysis with the data analysis tool “KeyExplorer” to deepen understanding of the target audience.

Service Features

Characteristics of the Target Audience Extracted, Including from open-ended responses01
  • Distinctive responses from the target audience (e.g., fans or detractors) are extracted
  • Not only close-ended responses but also "keywords" in open-ended responses are extracted
  • You will understand "benefits felt by fans" and "reasons for defection" in conjunction with attributes and evaluations
img01_service-features_key-explorer@2x
Objective Trends Discovered
in a Reliable Manner02
  • Data mining finds the characteristics of the target audience from a large number of survey items
  • Objective results are quickly obtained mechanically
  • You can verify the characteristics of the target audience by returning to cross-tabulation
img02_service-features_key-explorer@2x
Only Two Input Fields Required03
  • The required input fields are "Whom do you want to know?" and "What is different?“
  • You can understand the target ("Whom do you want to know?“) through trial and error, as they are aligned with thinking steps
img03_service-features_key-explorer@2x

Usage Flow

  1. Import data for analysis
  2. Select 1) "Whom you want to know" and 2) "What is different“ (sample below)
  3. Analyze and visualize the characteristics of the target audience comprehensively. Chat GPT supports result interpretation
img01_usage-flow_key-explorer@2x

Example of Analysis Result

Feature Score Ranking

  • Ranking of the distinctive trends of responses from the target audience (whom you want to know) will be displayed
  • Words that appeared in open-ended responses will be ranked.
img01_example_key-explorer@2x

Scatter Plot

  • Each ranking of feature scores will be displayed as a percentage of cross-tabulation tables.
  • The horizontal axis represents the percentage of people with the same response among all respondents. The vertical axis represents the percentage of the target when narrowed down by those with the same response.
img02_example_key-explorer@2x

Word Cloud + Automatic Persona Generation

  • The distinctive response trends (in both close-ended and open-ended responses) of the target audience are visualized in a word cloud
  • In conjunction with Chat GPT, the summary function will automatically generate a persona that summarizes the response trends. (This process will not be used for Chat GPT learning. Linked data consists only of the information pertinent to aggregated feature score ranking; raw response data is not linked.)
img03_example_key-explorer@2x

Display Original Text of Responses + Summary

  • By selecting a word from the feature score ranking, you can display the original response texts associated with the word. 
img05_example_key-explorer@2x

Network Diagram

  • A network diagram can summarize the differences between multiple targets. 
img06_example_key-explorer@2x

Service Offerings

① Provision of SaaS-based analysis tool

 

  • Access with ID and PASS to use the tool at your company
  • Up to 10 accounts per company
  • No software installation required
  • Monthly consultation meetings for data import and interpretation support

② Analysis using KeyExplorer conducted by Nikkei Research (Results provided in report format)

グループ 66291@2x

Pricing
Annual contract
Short-term contract
(monthly basis)
Short-term contract
 (ticket system)
Total amount (excluding tax)
US$24,000
US$3,000
US$8,100
Monthly fee (excluding tax)
US$2,000
US$3,000
US$2,700
Duration
1 year
1 month
1 month x 3 times
Support
Available
Available
Available
Number of accounts
10
10
10

※Initial setup fee of US$500 for all plans  (not required for the 2nd year and beyond)
※With the ticket system, you can use it up to 3 times within 1 year from the initial use

② Analysis using KeyExplorer conducted by Nikkei Research (Results provided in report format)

  • Specifications will be discussed with your company before providing a quote.
  • Starting from US$10,000
Download document
★KeyExplorer_Introduction_E_20240816-3_ページ_01
★KeyExplorer_Introduction_E_20240816-3_ページ_06

We have prepared introductory materials for Key Explorer. 
Please download for your reference.

Download Materials Here

Contact

Please feel free to contact us for consultation regarding survey
methodology or any other concerns you may have regarding surveys or data analysis.

Click here for inquiry form