1970 | Marketing Operation Center Inc. established by Nikkei Inc. as an operational and survey body responsible for computer processing, research and other operations for Nikkei Inc.’s Planning and Research Department |
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1979 | Osaka Branch Office opened (reorganized into Osaka Branch in 1988) |
1980 | Commenced NIKKEI Corporate Image Survey |
1983 | Name changed from Marketing Operation Center Inc. to Nikkei Research Inc. Database operations transferred from Nikkei Commenced collection of basic corporate and financial data (for NEEDS, Nikkei Economic Electrical Databank System) Commenced Service Industry Survey for Nikkei Marketing Journal Nagoya Branch Office opened |
1984 | Commenced collection of macroeconomic statistical data (for NEEDS) Commenced collection of personnel data (for Nikkei WHO’S WHO) |
1985 | Commenced newspaper article indexing (for Nikkei Telecom 21) Commenced development of Nikkei POS product master Commenced data collection of Nikkei Kaisha Joho (Nikkei Company Report) |
1986 | Conducted newspaper public opinion poll in the form of a nationwide telephone survey for the first time Commenced collection of personnel data for newspapers |
1992 | Commenced The Survey of Salaries and Employment Benefits for Local Staff in Japanese Companies in London, UK |
1994 | Developed new corporate evaluation system called PRISM in conjunction with Nikkei |
1999 | Introduced Personal Data Protection Compliance Program and obtained Privacy Mark certification |
2001 | Launched 24 hour newspaper article indexing system (for Nikkei Telecom 21) |
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2003 | Obtained ISO 9001:2000 certification (assessment and registration) Commenced Brand Strategic Survey |
2004 | Become a member of MSPA (Mystery Shopping Providers Association) Asia Pacific |
2006 | Commenced Area Brand Strategic Survey |
2007 | Formed statistical survey business alliance with Yamato Transport Co. Ltd. |
2008 | Commenced new POS services, NEEDS-POSMART |
2009 | Commenced Nikkei Research Hataraki Plus(+) Commenced Shutoken (Tokyo Metropolitan Area) Census |
2010 | Commenced Internal Marketing Service Co-developed the NICES, an integrated corporate ranking system with Nikkei and Nikkei Digital Media Inc. Commenced integrated survey system “Fess” |
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2011 | Opened Hong Kong liaison office Awarded “2012 Economic Census for Business Activity” by The Ministry of Internal Affairs and Communications and the Ministry of Economy, Trade and Industry |
2012 | Opened “Global Marketing Campus”, portal site for Global Marketing Launched online research system designed for B to B studies |
2013 | Published research report “Lifestyle in Myanmer” Obtained patent on the technical development of Cross Reference Research Established Nikkei Research Awards, commended 7 municipal authorities for 1st Award |
2014 | Obtained ISO 20252 certification Commenced customer data support service “Mile-feuille” Formed business alliance with Wilson Learning Worldwide Inc. NikkeiResearch Awards “Nippon Store Awards 2014”, commended 7 brands Established Bangkok Representative Office Developed workplace assessment service with NOMURA Co.,Ltd. NikkeiResearch Awards “Corporate Brands Awards 2014”, commended 8 brands |
2015 | Published research report “Emerging consuming markets, Myanmar, Laos and Cambodia” Formed business alliance with MACROMILL, INC., leading internet research firm in Japan Formed business alliance with Vietnamese financial information service company, StoxPlus Obtained ISO 27001 certification |
2017 | Announced the launch of “Data à La Mode”, a database service recorded over 200,000 consumers behavior Agreed with ABEJA Inc. on business partnership Established Nikkei Research & Consulting (Thailand), a local subsidiary in Bangkok Thailand Launched “Smart Work Management Practical Programs “, developed using the results of the Nikkei Smart Work Management Survey Launched “Universal Design (UD) Research “,research service especially designed from the perspective of the persons with disabilities Released the data of “Kin’yu (Financial) METER “survey, assessed the service of Japanese financial institutions by 150,000 customers |