Our Insights

"Voice of the Customer" for improving NPS®-- A Case Study on Supporting Overseas Group Companies with Improvement Measures to Increase NPS® Using KeyExplorer

Understanding Diverse Consumers Through Data-Driven Approaches - Achieving Highly Granular Marketing with KeyExplorer

Cutting-Edge Technology at Haneda's Foot Spa: Using People Flow Analysis in Making Smart Cities

How to Avoid Screw-up in Marketing Research

Brand Assessment for building an SDGs-compliant “Sustainable” Company

[Case Study] How to utilize Brand Surveys successfully in your organization

[Case Study] Loyal Users of iPhone Demystified ～From a Quantitative & Qualitative Combined Analysis

[Case Study] The product that gives Ice Cream Lovers the “bliss” --Insights from analysis based on Jobs Theory

[Case Study] From “Trend Seekers” to “Frugals”: Six types of the Wealthy in Japan by Cluster Analysis

[Case Study] Interviewing BtoB Professionals/Academics: Finding the right Thought Leaders and Experts