
Corporate DX Survey : “Large enterprises proceed ahead, but everyone struggles on digital transformation”

Nikkei ID Research Service -- Approaching to the hard-to-reach audiences
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[Case Study] Loyal Users of iPhone Demystified ~From a Quantitative & Qualitative Combined Analysis
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[Case Study] The product that gives Ice Cream Lovers the “bliss” --Insights from analysis based on Jobs Theory

Salary year-over-year increase rate stays 2.2%, the lowest since 2015 -- Japanese companies in the U.S.

Challenges of Local Management in the Pandemic Era: Difficult motivating and retaining talents -- Japanese companies in Asia

An Introductory to 4 Innovation Frameworks: Blue Ocean Strategy, SHIFT, Jobs Theory (Jobs-to-be-Done), N1 Analysis
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[Case Study] From “Trend Seekers” to “Frugals”: Six types of the Wealthy in Japan by Cluster Analysis
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[Case Study] Interviewing BtoB Professionals/Academics: Finding the right Thought Leaders and Experts

Challenges upon ICT Implementation in hospitals demystified -- ICT in Healthcare Market Report