From the latest large-scale survey, you will be able to grasp the usage status and find problems in stores and stations.
The survey on stores covers 265 places and collects 60,000 responses across the greater Tokyo area
The survey on stations covers 330 stations and collects 60,000 responses across the greater Tokyo area
Below are some example survey items.
Usage status of stores | User profile | ||
---|---|---|---|
1 | Store(s) used | 1 | Gender and age group (every 10 years) |
2 | Purpose of visit | 2 | Gender and age group (every 5 years) |
3 | Reasons to use | 3 | Gender and age group (F1-3 categories) |
4 | Frequency of usage | 4 | Total / Gender / Age group |
5 | Transportation | 5 | Profession |
6 | Rating of the store (intention to revisit) | 6 | Family type |
7 | Amount of money spent at the store | 7 | Household members |
8 | Accompany (who you visited with) | 8 | Area of residence (prefecture) |
9 | Time spent at the store | 9 | Area of residence (city, ward, town, village) |
10 | Possession of the store’s card/app | 10 | Annual household income |
11 | Perception of the store | 11 | Allowance / discretionary income per month |
12 | Lifestyle, values, mindset | ||
13 | Interests, subject of curiosity | ||
14 | Influential media upon awareness | ||
15 | Touchpoints over sales/promotion |
Usage status of stations and train lines | User profile | ||
---|---|---|---|
1 | Purpose of visit | 1 | Gender and age group (every 10 years) |
2 | Usage on weekdays/weekends | 2 | Gender and age group (every 5 years) |
3 | Closest station from home | 3 | Gender and age group (F1-3 categories) |
4 | Station(s) used | 4 | Total / Gender / Age group |
5 | Closest train line from home | 5 | Profession |
6 | Train line(s) used | 6 | Family type |
7 | Closest station to workplace/school | 7 | Household members |
8 | Closest train line to workplace/school | 8 | Area of residence (prefecture) |
9 | Annual household income | ||
10 | Allowance / discretionary income per month | ||
11 | Interests, subject of curiosity | ||
12 | Influential media/advertisement upon awareness |