Column

Census of Stores & Stations

2024.02.06

Report CX Brand

Want to check the positioning of owned stores and usage status.
Want to know the characteristics of the train lines used and visitor profiles of the station.
Want to understand the trends of stores and stations.

From the latest large-scale survey, you will be able to grasp the usage status and find problems in stores and stations.

The survey on stores covers 265 places and collects 60,000 responses across the greater Tokyo area

Annually conducted in September. Year-to-year comparable data
Includes user-profiles and usage status of stores (purpose of visit, perception, variety of stores, etc.)

The survey on stations covers 330 stations and collects 60,000 responses across the greater Tokyo area

Annually conducted in June and October. Two surveys are combined to enrich the sample size
Includes user-profiles and usage status of stations (purpose of visit, use on weekdays/weekends, etc.)

Below are some example survey items.

Usage status of stores		User profile
1	Store(s) used	1	Gender and age group (every 10 years)
2	Purpose of visit	2	Gender and age group (every 5 years)
3	Reasons to use	3	Gender and age group (F1-3 categories)
4	Frequency of usage	4	Total / Gender / Age group
5	Transportation	5	Profession
6	Rating of the store (intention to revisit)	6	Family type
7	Amount of money spent at the store	7	Household members
8	Accompany (who you visited with)	8	Area of residence (prefecture)
9	Time spent at the store	9	Area of residence (city, ward, town, village)
10	Possession of the store’s card/app	10	Annual household income
11	Perception of the store	11	Allowance / discretionary income per month
		12	Lifestyle, values, mindset
		13	Interests, subject of curiosity
		14	Influential media upon awareness
		15	Touchpoints over sales/promotion

Usage status of stations and train lines		User profile
1	Purpose of visit	1	Gender and age group (every 10 years)
2	Usage on weekdays/weekends	2	Gender and age group (every 5 years)
3	Closest station from home	3	Gender and age group (F1-3 categories)
4	Station(s) used	4	Total / Gender / Age group
5	Closest train line from home	5	Profession
6	Train line(s) used	6	Family type
7	Closest station to workplace/school	7	Household members
8	Closest train line to workplace/school	8	Area of residence (prefecture)
		9	Annual household income
		10	Allowance / discretionary income per month
		11	Interests, subject of curiosity
		12	Influential media/advertisement upon awareness