[Case Study] How to utilize Brand Surveys successfully in your organization | Nikkei Research Inc.

A survey itself could be easy to run but a brand survey would actually need thorough management from the survey design to evaluating the results and deriving insights for implementing and deploying efficient branding activities. That is because the objective of the survey varies -- it might be needed for problem solving, or for experimenting, or even for internal branding -- and thus the approach should be modified accordingly.

In the following video, we will introduce two case studies.

●Kanro

• An everyone’s favorite traditional candy maker in Japan
• Holistic and cross-industry view of brand equity and dodging the commodity trap

●Maxell

• A global electronic manufacturer
• Use of unbiased brand equity measurement for internal consent

Case Study -- How to utilize the Brand Survey, successfully (3 min. video)