Over 70% Welcomes Cannabis for Cosmetics/Food in Thailand

A historical vote took place at the United Nations Commission on Narcotic Drugs in December 2020 -- cannabis (marijuana) was delisted from drugs which were specified as deadly and have little to no therapeutic purposes (such as heroin).
Subsequently, in January 2021, Thailand loosened its restrictions and allowed products containing cannabis leaves, stems, stalks, and roots in food or cosmetics. While ahead to that, in 2019, Thailand had already been legalizing medical use, but cannabis and Thailand has a much longer history. Before it banned cannabis by the modern globalization pressure, cannabis was once a part of Thai people’s life; used as seasonings over meals, traditional medicine, the fabric of clothing, etc.

Cannabis and the Thai consumer today

Now cannabis has been officially announced as “not illegal” in Thailand, however, it has strict limitations and expansion to commercial products is still in the early stages. Various companies are seeking to dominate the monopoly by taking control of the market, yet the consumer preferences are uncertain giving them a pause. Nikkei Research conducted a survey to discover the latest consumer aspects of cannabis. Here are some general findings.

• Near 90% know about the deregulations.
• Over 60% feel cannabis will bring economic benefit to the country.
  Another 60%+ like to try for their medical treatment if needed.
• More than 70% are welcoming cannabis products.
• The most expected effect of cannabis products is stress relief.
• Products categorized in cosmetics are widely supported for everyday usage.
  Food is less intended to be consumed frequently.
• Over the new product, clear explanation of usage and THC levels are anticipated.

For any questions and inquiries, please contact our Thai office.

Nikkei Research & Consulting (Thailand)
https://www.nikkei-rc.com/
info@nikkei-rc.com