Below would be what we think is important for obtaining useful information in the field of healthcare/Pharmaceutical research. Hope it overturns your concerns.
THE SOURCE
-Great Coverage of Physicians & Healthcare Professionals in Japan-
- We can reach specifically to your target audiences through subscribers of “NIKKEI Medical Online”.
- One of the best in class by size and coverage. Nearly half of doctors in Japan are registered.
- Total of over 440,000 members including 190,000+ physicians, 170,000+ pharmacists, 70,000+ other healthcare professionals.
- Registration of a member is examined through a strict verification process.
- Members are physicians and healthcare professionals who have good participation.
- Covering almost every medical specialty across the therapeutic areas.
- Matching with the DCF code is possible.
THE EXPERTIES & CAPABILITIES
- As a Full-Service Marketing Research Firm-
- Our team is skilled and well experienced, are good at communicating proactively to provide just the right deliverables.
- Whether our client is a pharmaceutical company or a medical device manufacturer, we can collect additional data/information of the focused market and support the marketing needs.
- We program and automate our analysis to provide the results to you promptly.
- Qualitative methods can also be carried out online.
- We cover nation-wide, even the rural parts of Japan.
Case studies
Example
BEFORE
market-in |
R&D |
Current treatment status, treatment policy, (unmet)needs, market size, potential of product, concept check, etc. |
| Pre-sales |
Target patient identification/estimating patient population, product evaluation, market position, marketing message, medical device usage(CT, MRI, etc.), etc. |
AFTER
market-in |
Launch |
Awareness/understanding/message penetration, implementation, usage intent, usability(pharma/clinical tests/pathology), etc. |
| Growth |
Trajectory of awareness/message penetration/implementation/usage/rating, examine market position, intention of additional indications/unit dose, etc. |
Other topics
- Ratings from pharmaceutical companies(on MR, MSL, corporate/product brand perception)
- Customer satisfaction/NPS of testing equipment
- Profile of the hospital management(IT investments, etc.) *targets are directors, chairman and board members
- Survey on how doctors manage gathering of medical information
- Lifestyle/workstyle of healthcare professionals
- Career building/career change for healthcare professionals
- Interviews with medical/healthcare policy makers
Establishing a Reliable and Always-Ready Participant Community
| Proprietary panel from a professional-use media |
| “NIKKEI Medical Online” is a special media offering commentary articles on specific clinical cases to physicians. To limit the views of those technical and sensitive information only to the appropriate audiences, we have a very strict verification process to subscribe. It requires not only names and contact information, but also detailed educational profiles and such. Following with an authentication letter sent to the workplace(hospitals/clinics) for completing and to ensure the presence of the actual person registered. A member is who registered by themselves with detailed profiles and have proof of certification as a physician. They have high intention of collecting information and are active in engaging. |