Column

Does your relying source of information come from your own MRs(medical representatives) and sales team only?

2022.05.11

Healthcare

Below would be what we think is important for obtaining useful information in the field of healthcare/Pharmaceutical research. Hope it overturns your concerns.

THE SOURCE

-Great Coverage of Physicians & Healthcare Professionals in Japan-

We can reach specifically to your target audiences through subscribers of “NIKKEI Medical Online”.
One of the best in class by size and coverage. Nearly half of doctors in Japan are registered.
Total of over 440,000 members including 190,000+ physicians, 170,000+ pharmacists, 70,000+ other healthcare professionals.
Registration of a member is examined through a strict verification process.
Members are physicians and healthcare professionals who have good participation.
Covering almost every medical specialty across the therapeutic areas.
Matching with the DCF code is possible.

THE EXPERTIES & CAPABILITIES

- As a Full-Service Marketing Research Firm-

Our team is skilled and well experienced, are good at communicating proactively to provide just the right deliverables.
Whether our client is a pharmaceutical company or a medical device manufacturer, we can collect additional data/information of the focused market and support the marketing needs.
We program and automate our analysis to provide the results to you promptly.
Qualitative methods can also be carried out online.
We cover nation-wide, even the rural parts of Japan.

Case studies

Example

BEFORE market-in	R&D	Current treatment status, treatment policy, (unmet)needs, market size, potential of product, concept check, etc.
BEFORE market-in	Pre-sales	Target patient identification/estimating patient population, product evaluation, market position, marketing message, medical device usage(CT, MRI, etc.), etc.
AFTER market-in	Launch	Awareness/understanding/message penetration, implementation, usage intent, usability(pharma/clinical tests/pathology), etc.
AFTER market-in	Growth	Trajectory of awareness/message penetration/implementation/usage/rating, examine market position, intention of additional indications/unit dose, etc.

Establishing a Reliable and Always-Ready Participant Community

Proprietary panel from a professional-use media
“NIKKEI Medical Online” is a special media offering commentary articles on specific clinical cases to physicians. To limit the views of those technical and sensitive information only to the appropriate audiences, we have a very strict verification process to subscribe. It requires not only names and contact information, but also detailed educational profiles and such. Following with an authentication letter sent to the workplace(hospitals/clinics) for completing and to ensure the presence of the actual person registered. A member is who registered by themselves with detailed profiles and have proof of certification as a physician. They have high intention of collecting information and are active in engaging.

Proprietary panel from a professional-use media　　日経メディカル

“NIKKEI Medical Online” is a special media offering commentary articles on specific clinical cases to physicians. To limit the views of those technical and sensitive information only to the appropriate audiences, we have a very strict verification process to subscribe. It requires not only names and contact information, but also detailed educational profiles and such. Following with an authentication letter sent to the workplace(hospitals/clinics) for completing and to ensure the presence of the actual person registered. A member is who registered by themselves with detailed profiles and have proof of certification as a physician. They have high intention of collecting information and are active in engaging.