Our Expertise
BtoB Research in Japan
Approaching to NIKKEI subscribers
- Approximately 11 million readers have a NIKKEI ID in Japan
Access to the member community of
11 million business professionals
for your research needs01
11 million business professionals
for your research needs01
High-quality research available through the NIKKEI ID panel, the largest business professional audience network in Japan
Survey audiences = Your business targets
Direct connection from the research to
your business02
Direct connection from the research to
your business02
NIKKEI ID holders are "leaders" in each organization. They are always seeking new ways of working and welcome changes. They are social and engaged with others.
Focus and target specific segments;
leaders, managers, new trend enthusiasts, early adopters, rich, etc.03
leaders, managers, new trend enthusiasts, early adopters, rich, etc.03
You can approach people who have strong influence on their business and willing to spend money privately.
60%
Managerial Position
51%
Enterprise workers
(1,000+ employees)
(1,000+ employees)
41%
Decision makers or involved in purchase
of IT products
of IT products
38%
Involved in promoting DX (Digital Transformation)
29%
Household financial asset over 20M yen
82%
Enterprise workers
(1,000+ employees)
(1,000+ employees)
36%
Willing to spend money on hobby
76%
Study proactively for career advancement
Download document
We have prepared introductory materials for BtoB Research in Japan.
Please download for your reference.